Genius Brewing is on a mission to make healthier drinking a pleasure, not a compromise. Our light craft beers combine craft quality with less alcohol and low calories. We call it #SmartDrinking.
The UK's first 'light craft beer' brand, Genius Brewing is on a mission to make healthier drinking a pleasure, not a compromise. Gen!us IPA and Gen!us Craft Lager are brewed with the finest malted barley and the world’s best hop varieties. At 3% ABV, one can of Gen!us is exactly 1 unit of alcohol and less calories than an apple. They're vegan-accredited, too! Light, hoppy and refreshing, Gen!us offers a smarter way to enjoy a healthy lifestyle.
Back in 2018, founders Jason Clarke and Charlie Craig anticipated that the growing trend for healthier lifestyles would change drinking habits, yet beer lovers faced a stark choice: joyless no-alcohol products or tasty but ‘full fat’ beers. Why couldn’t they enjoy the best of both? The ‘eureka’ moment was to combine the quality and flavour of a true craft beer with the healthier attributes of ‘light’ beers - lower ABV and less calories. The result is Gen!us light craft beers.
As Fundraising Partners of the My Name'5 Doddie Foundation, Genius Brewing donates 5p from every beer to help realise Doddie Weir's vision of a world free of MND.